How To Convert More Buyers with Karl Blanks

600-How-To-Convert-More-Buyers-with-Karl-Blanks.pngThe latest Find the Edge podcast sees Kenny talking to Dr Karl Blanks – a former rocket scientist and the co-founder of www.conversion-rate-experts.com – who describes how you can hone your website to boost conversion rates and meet the needs of your customers more acutely.
In an enlightening interview, Karl goes into detail about his own company's history, and shares the techniques they've used to scientifically boost the conversion rates of online behemoths like Apple, Facebook, Google, Sony and Vodafone.

Podcast: Play in new window
Download: MP3 file (32.3MB)

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Podcast highlights

01:30 – Karl explains his background

04:00 – Purpose of web design

05:45 – What's stopping website visitors taking action?

06:40 – Using split testing for conversion rate optimisation

07:30 – Improving sites scientifically

08:31 – Importance of diagnosing problems

11:00 – What's the one key bottleneck?

11:40 – Most dramatic case study – SEOMoz

13:00 – Website should model face-to-face salesperson

16:20 – Original company goal – “to be the best in the world at conversion”

18:12 – Where should you start?

18:38 – Advantages for small businesses

18:55 – First steps to take

19:45 – Experience over theory

20:20 – Tools of the trade

21:25 – Understand problems then change them – don't be stubborn

21:50 – Usability tests

23:30 – Resources for user testing

25:20 – Articles mentioned: Understanding Your VisitorsSplit-Testing 101

26:40 – Any successful company is worth studying

28:40 – Hard to criticise companies without knowing their goals

29:20 – Are you growing or shrinking the business?

31:30 – Conversion is all about human nature

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