It Started with a Challenge…

Anyone who’s making money on the web right now will tell you the toughest bit is getting started.

– Where do you begin?
– Which guru do you follow?
– How much do you spend?
– How do you avoid the cowboys and vultures from spanking you and charging you big dollar for the pleasure?

These obstacles and frustrations were removed for good back in 2005 when Ed Dale created The Challenge (Formally known as The 30 Day Challenge).

Although the first step of making money on the web is a really exciting time it's also a time when we feel most vulnerable so Ed being Ed decided to create an information masterpiece, combining easy to learn teaching techniques with cutting edge Web Marketing strategies mixed into a pot to form one of the biggest Online Web Marketing Communities in the world.

It’s gone from strength to strength and to make it a complete no brainer for wannabe marketers or veterans (looking for a smart refresher) –  the whole experience is completely free.

The challenge has been so much of a success it’s the first ever internet marketing company to list on the NASDAC stock exchange.

Ed’s partner in crime is the super geek, sex pistols fanatic Dan Raine who likes to teach high level technical stuff which means there’s also plenty in there for the intermediate to advanced users as well.

Ed Dale & Dan Raine

Ed’s a big picture guy who spots trends 2 years before they happen whilst Dan’s one of those annoying people who's able to code in his sleep, writes beautiful fluid and seductive sales copy whilst sat at the bar drinking with mates, test strategies to the nth degree and probably hacks Superpower Secret Service Agencies when he's bored. I can’t confirm the last bit but you know the type!

This year the whole Challenge team met just outside Melbourne in February (following the successful Coming Home Conference) to discuss the 2010 Challenge. After presenting at the conference I was lucky enough to be invited to this meeting and see one of the most passionate teams on the internet.
It became clear that Ed would rather not run the challenge unless people succeed and it was decided that 30 days was just not long enough due to market shifts & Google's algo updates so the team decided to change the whole structure after 5 years of it's then current form.

And on the 7th day Ed created The Challenge…

This change is very clever and has started off very smooth:

Although a longer process (I’m not complaining), hence the name and brand change it’s split into 7 simple modules, with each module lasting 7 days and a 7 day break between each module.

We’ve just finished week one, end of the first module where Guru Bob and the Market Samurai team introduced the concept of a ‘market’, a ‘niche’ and a ‘micro niche’, how to assess traffic and competition and how to assess the commercial viability using the awesome Market Samurai tool (which again is free through the challenge period).

This week is a 7 day break allowing members to either go over the content again, just let everything sink in until the next module, or get on the forum to compare experiences and strategies.
The 7 day break concept also allows people who start the challenge late to catch up – my sister in law for instance is starting the challenge this week and people starting later in the year can go as fast or as slow as they like as always.

I was lucky enough to stumble upon the Challenge via my ex business partner in it’s early days and I took to it like a duck to water, I mean how can you not? It’s simple, straightforward and elegant.

It was my starting point in internet marketing and has taught me the basics and the fundamentals and has also allowed me to use my skills as a domainer and lead generator to make massive profits online. It has offered me a community to fall back on when times are tough and helped me push through some massive comfort zones.

I can't recommend it enough so you’ve not started this years challenge get signed up here and join in the fun. Watch out for me in module 2 next week!

Popular Posts

From Home Brewed Booch to Award Winning Kombucha: The Story of Booch & Brew

From Home Brewed Booch to Award Winning Kombucha: The Story of Booch & Brew

View more
How To Post On Linkedin For Maximum Impact

How To Post On Linkedin For Maximum Impact

View more
How To Prioritise To Do Lists The Smart Way

How To Prioritise To Do Lists The Smart Way

View more
How To Generate Leads On Linkedin (Includes Ingenious Little Tool Preview)

How To Generate Leads On Linkedin (Includes Ingenious Little Tool Preview)

View more