The Find the Edge founder also explores the ethical issues associated with this type of marketing, and whether it's a smart tactic. Watch the video below and join in the debate:
Revealed in Video:
0:30 – Does it work?
1:30 – Why the fear of missing out motivates
1:56 – How to trigger this fear
2:24 – Scarcity marketing examples
2:48 – Lower the supply to increase demand
3:03 – It works, but is it ethical?
3:25 – How to use it effectively
4:43 – Why is quick action necessary?
5:10 – The final countdown
5:23 – What do you think?