This short video sees Kenny Goodman explaining exactly what scarcity marketing is, why it's so effective and how you can use it to boost your conversion rates.
The Find the Edge founder also explores the ethical issues associated with this type of marketing, and whether it's a smart tactic. Watch the video below and join in the debate:
Revealed in Video:
0:30 – Does it work?
1:30 – Why the fear of missing out motivates
1:56 – How to trigger this fear
2:24 – Scarcity marketing examples
2:48 – Lower the supply to increase demand
3:03 – It works, but is it ethical?
3:25 – How to use it effectively
4:43 – Why is quick action necessary?
5:10 – The final countdown
5:23 – What do you think?
