Driving traffic is one thing but actually converting that audience into rabid buyers is another. Nathalie Nahai best selling author of Webs of Influence – The Psychology of Online Persuasion reveals the best strategies & techniques.
Download: MP3 file (31.5MB)
Podcast Highlights
02:24 – Persuasion Psychology background
03:11 – Unchartered territory
03:55 – 3 brains to target
04:58 – Story telling
05:21 – Being ‘personal' online
06:23 – Curiosity, pain & pleasure
07:12 – Coffee companies manipulating children
08:30 – Premature perspiration
09:32 – Audience research tools
10:15 – Make people tell the truth
11:43 – Colours that sell
12:54 – How to warp time
15:15 – Ethical?
17:10 – Power of scarcity
21:08 – Transparency & humility
25:11 – Big mistakes
27:19 – Watch other influencers
27:57 – Disrupting & reframing
30:08 – Measuring influence
32:04 – Final tips
