If you, like me, have become a lot more ‘quality focused’ towards your content since Google decimated a big chunk of the SEO world a few months ago, then you shouldn’t forget the importance of good quality meta tags.
It’s important to get them right for the following reasons.
- If spammy keyword-stuffed meta titles and meta descriptions are not yet being penalised by Google, I’m sure they soon will be as part of the “Google Cleanse”
- Good quality titles and descriptions not only increase your click through rate (CTR) from the search engine results page, they can also pre-sell or pre-prepare people of what to expect when they land on the page which can help the subsequent sale or lead conversion (if that’s the purpose of the page).
In this short video (Which I created recently for my content team), I show you an example of a bad meta title / meta description and a good meta title / meta description. I also explain why they are good or bad and how you can create good converting titles and descriptions.
(Justin Gilchrist also gets credit for giving me the examples)
There are various different meta tags (Kristine Schachinger describes them all very well here) but for the purpose of this post I just wanted to cover the Title and Description as these are important factors in the move towards search longevity.
IMPORTANT: Since posting this video I have discovered that Google no longer bases their title allowance on the number of characters and seem to have moved to a new method of allowance based on line- width.
Find out more here & get access to my free meta title & meta description optimisation tool which does the measuring for you.
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If you would like to find out more about me I was recently interviewed for a podcast called Infinite Pie