Google PPC V's Facebook PPC
If you have used Google PPC and Facebook PPC you would have noticed that for quick and simple advertising campaigns then most of the time Google PPC is a much more targeted win and you don't need to be a genius to work out why.
With Google PPC you are targeting people who are probably searching for what you have to offer right now depending on the keywords you are targeting.
With Facebook PPC you are trying to interrupt people as they casually social network, so although the relevancy is sort of there, the timing isn't. You can target their past likes and preferences but you cannot know you are definitely targeting their current likes, wants or needs. That is until now.
Graph Search a New Dimension
Facebook today launched “Graph Search” and although they haven't rolled it out globally yet I'm sure it won't be far and I'm sure it will be followed swiftly with their advertising platform integration.
Graph search will mean a big deal to their PPC platform because it should allow marketers to target keywords that people are actually searching for right now so amongst other powerful things it brings in the timing aspect.
These could be very exciting times for Digital Marketers.
Here's a video from Facebook showing it's potential:
I've just snapped up some pretty cool Graph Search domains but I didn't go crazy as I'm sure Mr Zuckerberg has some hefty trademarks.
Let me know your thoughts On Graph Search below
If you'd like to find out more about me I did an interview recently with Spencer Shaw from The Business Growth Podcast and I thought his questioning style was really good.