The last thing I do at night before switching off the bedside light – and first thing I do in the morning before getting out of bed – is quickly browse the internet on my phone. Am I alone in this habit? Apparently not.
A new survey suggests 25% of Brits do exactly the same thing.
If I was to attempt to predict the future, I would guess that this statistic is going to double over the next few years as smartphones and tablets continue to increase in popularity.
So why am I confessing all and bringing my bedtime browsing patterns to your attention?
Using Bedtime Browsing
Well, with more and more people moving away from desktops and laptops, and instead opting for lightweight options like tablets and smartphones, the way people search for jobs online is transforming.
Leading UK Job boards, such as Monster.co.uk, have already released apps to reach the ‘mobile' audience, but what can you as a business do to make sure your vacancies are mobile ready? Here are some points you may want to consider:
- If you advertise vacancies on your website, it's important to make sure these pages are optimised for mobile viewing. The last thing you want is to have job seekers fumbling around your site, trying to upload their details by pinching, tapping, enlarging – especially if they end up giving up!
- Consider incorporating an ‘apply via Linkedin', ‘Dropbox' or ‘Google Drive' option. The trend for storing documents in the cloud is only set to increase, so be one of the first to offer this application option to job seekers. Doing this will ensure you don't miss out on candidates who rarely use their laptop/PC to look for jobs.
- Are you collecting the mobile numbers and e-mail addresses of potential future talent for your business? If not, why not? Make the most of the fact smartphones have made the new generation of workers more accessible. Send out interesting updates and let them know the reasons why they might want to work for your business. It is so much better to have the ability to hire from a talent pool of interested applicants, rather than be forced into knee jerk decisions that you later regret when someone leaves your company.
- Social networks are already optimised for mobiles and tablets, so make sure you have a recruiting presence on various ones in order to reach your target market. Do your research – find out where the best employees are spending time online, and commit to producing engaging content that will attract these great applicants to your business! You market to prospective customers every day, so why not market for prospective people?
- Fewer words are better! Remember prospective applicants are browsing on their smartphones and tablets, so adverts and content should be kept relatively short. Consider using video adverts to sell the benefits your company, as these will hold their attention far better. By making your opportunity engaging from the outset, you'll find you can avoid haggling at the offer stage to compete with competitors over the same person.
I hope these points have got you thinking about how you can adjust your internal processes to make sure your business is fully exploiting bedtime browsing opportunities.
Please let me know if you've had any success with mobile recruiting by leaving a comment below.