By: Ian Brodie | Filed Under: Marketing

It's amazing how many people are queuing up to announce the death of the email. It's not unusual to hear individuals claiming social media has replaced it, or announcing that no one has the time to read emails anymore. As a result of these beliefs, some marketers are choosing to spend time and money


By: Ian Brodie | Filed Under: Marketing

An unopened email is a wasted email. As an online marketer, it's essential that I am able to persuade recipients to open the messages I send them. So I was shocked when last week I sent out my worst ever email...