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The 4 Reasons Why Many Professionals Resist Adopting a Niche

By: Heather Townsend | Filed Under: Marketing

Heather Townsend, author of 'The Go-To Expert' and 'The FT Guide To Business Networking’ explains why many professionals hold back from adopting a niche.

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Is Scarcity Marketing Ethical?

By: Kenny Goodman | Filed Under: Marketing

In this short video, Kenny Goodman explains how to use scarcity marketing in an ethical way to increase your conversion rates. Watch it here.

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9 Steps for Using Twitter as a Targeted Lead Generation Tool

By: Kenny Goodman | Filed Under: Marketing

Twitter has had a strange relationship with marketers over recent years, and that’s because it has never really been a direct way of making money - this now looks to be changing.

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How to Influence Powerful Business Relationships with Dr Nic Lucas

By: Kenny Goodman | Filed Under: Interviews , Marketing , Podcast

Find out how influence coach to the top executives influences super powerful business relationships

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How to Build a Loyal Community of Buyers with James Schramko

By: Kenny Goodman | Filed Under: Interviews , Marketing , Podcast

Find out how James Schramko has built a global community of buyers & evangelists around his business & brand.

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How to Maximise Traffic & Increase Conversions Using Google’s Free URL Builder Tool

By: Ezra Firestone | Filed Under: Marketing

Watch this short video & blog post on how to use Google Analytics URL Builder Tool so you can maximise your traffic and increase your website conversions.

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How to Organise Seminars, Conferences or Trade Shows to Catapult Your Business into Authority Status – Part 2

By: Kenny Goodman | Filed Under: Marketing

Learn why hosting your own event means you are instantly seen as THE expert in the minds of your attendees.

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How to Use Seminars, Conferences and Trade Shows to Generate Business – Part 1

By: Kenny Goodman | Filed Under: Marketing

Learn how attending events focussed towards your niche can help you make connections with important people in a way that you just can't online.

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Webinar Replay: The Single Biggest Principle of Influence & How to Use It in Your Marketing

By: Kenny Goodman | Filed Under: Marketing

In this very popular Webinar, Ben Stickland – one of the Head Honchos at Noble Samurai (Creators of Market Samurai), explains how to use all of the main principles of influence in your marketing in order to massively increase your conversions. He also reveals how ONE principle completely trump

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How to Use Social Proof to Sky Rocket Sales Conversions

By: Kenny Goodman | Filed Under: Marketing

When you have to make a snap-decision to follow, buy or join, do you think through all the pros and cons, or do you take a 'mental shortcut’ and allow the views of others to influence and persuade you?

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  • General (71)
  • Interviews (17)
  • Marketing (92)
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  • Productivity (9)
  • Sales (17)
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