Many people fail to fully exploit the potential LinkedIn offers, thus missing the opportunity to create and improve relationships, and network effectively online so here are my five top tips to get you started.

My previous article introduced you to my first five tips for improving your LinkedIn profile. If you've followed and applied these, you're well on your way - but there's still more to do.

Creating a community around your product/service - and engaging with that community - is one of the best ways to grow your business, spread awareness, and build a greater understanding of how to cater for your customers' wants and needs.

Are you happy when you're at work? If you are, then this is probably helping your business, because research by Nic Marks suggests you are likely to be up to 50% more productive.

What makes you different to your competitors and why should your audience choose your product or service over theirs?

Whether you're pitching for a contract, speaking at an industry conference, or simply doing a brief introduction at a business networking event – taking ten minutes to ask yourself some simple questions can make a massive difference to the quality of your presentation. I encourage all of my cl

In my last article I explained why it's so important to understand exactly what your customers' wants and needs are. So in this one I thought I'd give you some practical ways to get to know your customers better by ethically eavesdropping on them.

You’d be surprised at how many entrepreneurs and business leaders admit they don't have the faintest idea what their customers' deepest desires - and most excruciating problems - are.