Reputation is everything in business – the old saying ‘it takes years to build and only seconds to lose…’ is totally true. So you have the choice of either leaving it to chance, or taking control and ensuring you can choose the image of your business that reaches your audience. A great w
How good would it be if you could rekindle the feeling you used to get as a kid on the rare occasions a letter dropped through the door with your name on it? With direct mail marketing, you can.
Getting to know your audience is one of the most important things you can do. Vague demographic groups, or stereotypes, aren't enough - you need to get into their heads and under their skin to gain an understanding of how they think and what motivates them. You can then create a buyer persona.
It’s estimated that the average person in the Western World is exposed to about 3,000 marketing messages every day - so it’s no wonder your target audience is building a natural resistance to sales speak.
Although many of the basic principles are similar, the techniques required to create engaging, magnetic content and get results have had to evolve..
The internet has ushered in a new era of transparency, and if you’re not open, the simple truth is you’re becoming increasingly irrelevant.
It seems like everything is shifting online these days. Yes, the internet's definitely the place to be, and businesses and entrepreneurs are scrambling over each other to dominate. In their wake, however, they're leaving behind a gold-mine of offline opportunities that, with the right know-how, you