By: Kenny Goodman | Filed Under: Marketing

Reputation is everything in business – the old saying ‘it takes years to build and only seconds to lose…’ is totally true. So you have the choice of either leaving it to chance, or taking control and ensuring you can choose the image of your business that reaches your audience. A great w


By: Kenny Goodman | Filed Under: Marketing

Getting to know your audience is one of the most important things you can do. Vague demographic groups, or stereotypes, aren't enough - you need to get into their heads and under their skin to gain an understanding of how they think and what motivates them. You can then create a buyer persona.


By: Kenny Goodman | Filed Under: Marketing

Kenny explains how introducing a level of scarcity into your marketing messages will grab peoples’ focus immediately, and can be so powerful that it can increase your sales conversions by 200% or more.


By: Kenny Goodman | Filed Under: Marketing

It seems like everything is shifting online these days. Yes, the internet's definitely the place to be, and businesses and entrepreneurs are scrambling over each other to dominate. In their wake, however, they're leaving behind a gold-mine of offline opportunities that, with the right know-how, you