By: Kenny Goodman | Filed Under: Marketing , Podcast

Knowing what content will inspire & engage your audience so you can build a high performing content marketing strategy can be tricky.If you play a guessing game and get it wrong, they’ll hit the back button and you’ll lose them. Get it right and you’ll build a loyal base of raving fans and thi


By: Kenny Goodman | Filed Under: Marketing

While techniques for creating writing that's persuasive and effective have been around for many, many years, the techniques have had to evolve heavily over the years, as the way readers ingest information has changed. In the internet age, content needs to be concise and simple if it's going to work.


By: Kenny Goodman | Filed Under: Marketing , Podcast

Getting the headline right is one of the biggest challenges there is. A good headline should grab people’s attention immediately. If it doesn't, they'll simply never see your fantastic content, and you'll have lost them. This makes creating the content in the first place a total waste of your time